Public relations professionals have worked to protect their clients’ reputations for more than a century. The basic concepts of how to do this have remained relatively consistent, but the methods have changed over the years. Case in point: Online and social media. Back before the…
Businesses spend a lot of time and money to perfect their digital advertising campaigns. Whether you’re using social media ad tools or launching a pay-per-click campaign, there is always room for improvement, especially with more companies using digital advertising. Though there is an increased focus…
Instagram is becoming one of the largest social media sites around the world. To date, it has more than 700 million users, and since its acquisition by Facebook, that number is expected to grow. Even though Instagram is showing huge success, many B2B marketers are…
Many folks believe that if you write a good news release and send it to a number of reporters, the media will pick the story up immediately and write a glowing article about your firm. While this could happen, it’s highly unlikely for a number…
For many companies, the “About Us” page on a website is the extent of their efforts to create a brand story. But a brand story can be so much more if you use effective strategies to create and promote it. A brand story typically shows…
Making a new business presentation can be extremely difficult—whether you’re a seasoned executive or just starting. However, you can make your presentations more successful (and more enjoyable) by following these six tips: Structure your presentation differently. The traditional format for a business pitch is to…
When it comes to communicating effectively in today’s complex environment, you need a good communications professional by your side—whether you’re promoting new products, or mitigating a crisis situation. A good public relations firm can handle all kinds of different situations. Below are five specialties you…
Blogging is the number one strategy used in today’s content marketing campaigns. However, sometimes a blog cannot provide the depth of knowledge you’d like. White papers could be the solution. But white papers can be intimidating, and not all customers are receptive to exchanging an…
Facebook is the largest social media platform, with the best tools for communicators to target and engage their audiences. Facebook is the primary platform for social media marketing. Still, many marketing campaigns don’t produce the desired results because of the high level of competition and…
Cause marketing is an incredibly powerful tool. It can not only do something positive in the community, but it can also improve your reputation, increase customer loyalty, and even drive sales. A well-executed cause marketing campaign can produce tremendous results, but choosing the wrong charity…