Public relations efforts don’t always follow a set protocol or procedure in order to be successful. Different markets and industries require different tactics. That’s why good public relations professionals are constantly looking for ways to better understand their markets, target audiences, and trends. Below are…
Search engine optimization has become a prevalent marketing practice in recent years because businesses can do it themselves at little to no cost. Any company can take small steps to optimize its website site for local or industry-specific searches. But before we dive into how…
Newspapers, TV, and radio—or "traditional media"—are essential to social and online media. According to research, roughly half (52 percent) of Americans get their news from a digital platform, and 53 percent say they use social media as one of their communication outlets. This means your…
Facebook and Twitter used to be marketers’ go-to social media sites for content marketing campaigns. But in less than five years, a third social media platform has taken some significant market share. Instagram, the photo and video-sharing app, has more than 500 million users worldwide…
Social media is a critically important tool for marketers and PR specialists, but it does have its challenges. Companies must constantly try to get the attention of social media users -- which means they have to consistently put out engaging content in hopes that it…
While many credible journalists and publications use social media as a way to share news stories, other groups are using these platforms to spread “fake news.” These outlandish web articles are using made-up information to damage individuals or advance a particular agenda. This proliferation of…
It seems as if we live in an age where social media has taken over. It’s pretty typical to find out about a friend’s major life event on Facebook or Twitter. And even though social media platforms are widely used for interactions between friends, businesses…
Twenty years ago, if something bad happened to you—the loss of a job, a personal legal issue, or a DUI—it was entirely possible that those bad things would remain hidden from public view. But now, thanks to the Internet, all of these bad things can…