A lawsuit can be damaging to a company’s brand. Whether it’s an allegation from an unsatisfied customer or a claim by a former employee, lawsuits can bring negative attention to your company. You need to be prepared to win not only in the court of…
If your organization ever faces a crisis, human resources and public relations need to work together to ensure the best possible response. While HR and PR jobs may appear to be quite different on the surface, they both play a critical role in communications. A…
Product recalls, defects, and unkept promises can significantly damage a company’s reputation. Even well-respected companies face these challenges, such as Toyota and its recalls due to deadly brake and airbag defects, and Samsung and its Note 7 overheated and caught fire. How a company responds…
Social media has certainly made the dissemination of news and information much easier. All news outlets use social media, not only to share their stories but to learn about what else is happening. Social media is changing the way we consume news and information, and…
Businesses conduct safety audits, financial audits, and other audits every year. But has your company ever had a communications audit? These audits can provide interesting insights that can help your company improve its communications and achieve its business goals. Here are five reasons you should…
If you’ve ever been in charge of managing a small team that’s tackling an important initiative, you know how difficult communications can be. Communications become even more difficult in a large corporation because of all the different departments, priorities, and leaders. When you’re preparing communications…
Businesses fight tooth and nail to find loyal customers and take market share from competitors. Some companies attempt to do this through traditional marketing tactics, and with time and determination, they can be successful. But many are now using experiential marketing to stand out and grow…
In business schools, lectures, and books, young entrepreneurs are taught to make a strategic plan. They are instructed to outline an overarching mission statement, plan several strategies to attain that mission, and then lay out the resources needed for various initiatives. On the surface, this…
Companies of all sizes can get hit with an unexpected crisis for many different reasons. Perhaps the company disappointed some important customers or missed a detail that snowballed into a significant problem that ultimately tarnished the company’s public image. Anytime you make a mistake, it’s…
Fake news. You hear the term all the time these days, and for a good reason. It’s so easy for anyone to publish false or misleading materials online and make them look like legitimate news stories. This leads to confusion because people aren’t sure what’s…